Samsung posts ‘counterintuitive’ growth in sales of premium smartphones
Proliferation of 5G network gets the credit, but also its trade-in programme
20 February 2023 - 19:39
Despite continued consumer pressure and an economic downturn, the fastest growth for handsets is in the premium segment where phones can go for as much as R30,000, the head of Samsung Mobile in SA says.
“The premium flagship product market in SA is thriving ... which is almost counterintuitive to the economic environment,” said Justin Hume, vice-president for mobile at Samsung SA on Monday. The segment — bolstered by the recent introduction of the company’s new Galaxy S23 range — is growing three times faster than other segments of the market. ..
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