eMedia Holdings, the free-to-air broadcast group that owns e.tv, eNCA and OpenView, is to make a diversion into the pay-television market dominated by MultiChoice’s DStv.

In eMedia’s just released annual report, CEO Khalik Sherriff said the group would contest the pay-TV market from 2023. No further details were given, and, for competitive reasons, Sherrif was reluctant at this early juncture to disclose too much. But he told Business Day the envisaged programming would be highly niched and pitched at affordable monthly premiums...

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