Mr Price aims to tickle new taste buds with Yuppiechef purchase
15 March 2021 - 11:45
Cash-rich Mr Price is buying kitchen retailer Yuppiechef as it seeks to attract a higher-end customer for its homeware division now aimed at the lower- and middle-income market and improve its online strategy.
Mr Price already sells homeware, bedding, linen and crockery to lower-income customers at Sheet Street and Mr Price Home. ..
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