Shopper data analytics bears fruit for Vukile’s SA portfolio
Investment into understanding shopper behaviour and community needs is a key driver of retail sales growth at its malls
12 June 2023 - 09:10
UPDATED 12 June 2023 - 19:38
Vukile Property Fund says its consumer-centric approach benefits its tenants, shoppers, the broader community, and ultimately optimises returns for investors over the long term.
The use of data analytics, including portfolio metrics, psychographic information, nodal dynamics and individualised customer data from the Wi-Fi database, enables Vukile to respond in real-time to consumer behaviour changes and movements...
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