Metropolitan, which merged with Momentum in 2010 to form Momentum Metropolitan Holdings, has turned to bots and other software-driven customer onboarding tools to boost sales in an insurance market that has seen traditional distribution channels upended by the impact of Covid-19.
The company began developing two social media-focused bots in July 2019 and started selling funeral policies via the two applications using Facebook as a platform to generate leads in February last year, says Metropolitan CEO Peter Tshiguvho...
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