London/Singapore — Signs of a widening embrace across the financial services industry sent bitcoin to new heights, with the cryptocurrency closing in on $50,000 for the first time before falling back.

A week after Tesla announced its $1.5bn investment in bitcoin, the digital asset continues to make inroads into traditional finance, including news that an investment unit of Morgan Stanley is considering whether to bet on bitcoin. Canada also approved the first North American bitcoin exchange-traded fund...

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