Uber offers car-booking for weddings during height of India’s marriage season
Uber Technologies has become the latest startup to capitalise on India’s currency crunch by starting a car-booking service for weddings, at the height of the country’s marriage season. Customers can pre-pay for rides that can be shared with family and friends for wedding-related travel, such as hopping between markets, shopping for the perfect outfit and getting guests to the venue, Uber said in a statement Monday. That follows rival Ola’s start of a ride-now-pay-later service to help customers strapped for cash, and new services from e-commerce operators Flipkart and Snapdeal. Prime Minister Narendra Modi’s decision to ban 500 rupee ($7.30) and 1,000 rupee notes, along with rationing of new 2,000 rupee bills, has created a shortage of the cash typically used to pay for wedding expenses. Uber is counting on the pre-payment option to appeal in a country where it’s common for thousands to attend lavish weddings involving feasting and week-long revelry. "UberWeddings provides an easy w...
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