After nearly half a century of operation, the closure of Ellies Holdings is a painful reminder of the relentless pace of technological change. The company’s struggle and eventual liquidation underscore a critical lesson for businesses: adapt or face obsolescence. 

Once a household name tied to television aerials and DStv satellite dish services, Ellies found itself grappling with a rapidly evolving market. Its foray into the renewable energy sector was a commendable move, but it was too late, faltering under the weight of a mountain of debt and shifting consumer preferences. ..

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