The minority is always stronger than the majority, because the minority is generally formed by those who really have an opinion, while the strength of a majority is illusory, formed by the gangs who have no opinion — and who, therefore, in the next instant (when it is evident that the minority is the stronger) assume its opinion … while truth again reverts to a new minority. — Søren Kierkegaard From Rory Sutherland at Edge.org: Whereas we tend to think that markets are the result of aggregated preferences, actually a small minority of people who veto something can have a surprisingly large effect on a marketplace if the people who are not vetoers are happy to go along with a universally acceptable alternative. So, if you have a school where, say, 5% of the pupils are Muslim, the whole kitchen will go halal. Why? Because non-Muslims don’t mind eating halal food. Muslims will eat only halal food. As the convenient thing is to have one kitchen that can serve everybody, everybody eats h...
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