Note to advertisers (and consumers): be mindful of the code of advertising practice
The Advertising Regulatory Board, a voluntary, industry watchdog, tends to bark rather than bite on behalf of hypothetical reasonable consumers
01 October 2020 - 13:51
The line between whether any form of advertising for goods is likely to mislead consumers or not, in respect of any features or functions of a product, can be a thin and at times perilous one.
Misleading claims are prohibited by the Code of Advertising Practice, a voluntary code administered by the Advertising Regulatory Board (ARB). The ARB is a voluntary, industry watchdog for the self-regulated advertising industry, funded by its members, and is the successor to the now defunct Advertising Standards Authority...
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