If you care about job creation, you should also care about entrepreneurs in general and SMEs (small and medium enterprises) in particular. Start-up businesses are crucial to SA’s future growth, creating up to 60% of new jobs compared with 15% of jobs coming from big organisations. Success for the SA economy means large businesses must buy products and services from as many SMEs as possible. In fact, it is in the interests of big businesses to be obsessed with the creation of markets and not just the creation of jobs.

PODCAST: Behind the class action lawsuits against Tiger Brands

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now