If you care about job creation, you should also care about entrepreneurs in general and SMEs (small and medium enterprises) in particular. Start-up businesses are crucial to SA’s future growth, creating up to 60% of new jobs compared with 15% of jobs coming from big organisations. Success for the SA economy means large businesses must buy products and services from as many SMEs as possible. In fact, it is in the interests of big businesses to be obsessed with the creation of markets and not just the creation of jobs.
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