Can Brand SA get expat South Africans in Australia to promote SA?
Brand SA research indicates that South Africans living in Australia are some of the most negative about SA
Brand SA is in Australia on a charm offensive to woo expatriate South Africans into becoming ambassadors for SA. Brand SA‚ which is mandated to position SA positively and manage the country’s reputation‚ will address expatriate South Africans at two dinners, in an effort to persuade South Africans living in Australia to promote SA as a desirable destination for investment and tourism. This is Brand SA’s third visit to Australia‚ which is home to an estimated 150‚000 South African immigrants‚ the second-biggest South African emigrant population after the UK. South African immigrants constitute the eighth-largest immigrant community in Australia. Research conducted by Brand SA in 2015 indicated that South Africans living in Australia were some of the most negative about the country. Says Brand SA’s CEO Kingsley Makhubela: "Brand SA has returned to Australia to respond to some of the issues raised by the research in 2015. During the visit we will provide updated information and feedbac...
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