Social media weigh in on ISP performance
15 September 2022 - 16:00
Afrihost and Cool Ideas enjoy the most positive sentiment among SA’s internet service providers (ISPs) on social media, according to a new study by research firm DataEQ.
Despite being an inexact science, measuring consumer sentiment using social media has grown in use as a metric for consumer-facing businesses over the last decade. In SA, ordinary people take to social media platforms such as Facebook, Twitter, Instagram, TikTok and others to express positive and negative feelings, opinions and sentiments about brands, products, services and customer experience. ..
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