ONLINE RETAILING
Walmart gains clout as mobile app becomes more popular
Portland/New York — The Walmart Stores app is close to surpassing Apple Pay in usage for mobile payments in the US, giving the world’s largest retailer even more clout as a growing number of people shop with their smartphones. Available in 4,774 stores, Walmart Pay is enrolling tens of thousands of new users a day, up from thousands four or five months ago, said Daniel Eckert, who runs the business. Two-thirds of the customers who try it also use it a second time within 21 days, he said, giving him confidence Walmart Pay will surpass Apple Pay in the US in terms of use by shoppers in stores where they’re accepted. "If daily enrolments don’t slow down, I think that’s pretty well in the cards shortly," said Eckert, senior vice-president for services and digital acceleration. "I would have to imagine we are getting pretty close." Richard Crone, CEO of researcher Crone Consulting, estimates Walmart will pass Apple Pay in active US users — those making at least two transactions every mon...
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