Musk says Twitter to hold off relaunch of Blue Verified service
Twitter’s new owner tweets the $8 subscription service will be paused until ‘there is high confidence of stopping impersonation’
22 November 2022 - 19:12
byAkriti Sharma and Juby Babu
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Twitter’s new owner Elon Musk said on Monday the social media company is holding off the relaunch of its blue check subscription service, a delay from his initial tentative timeline to bring back the service on the platform.
“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk said in a tweet. “Will probably use different colour check for organisations than individuals.”
The coveted blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.
But a subscription option, open to anyone prepared to pay, was rolled out earlier in November to help Twitter grow revenue as Musk fights to retain advertisers.
Twitter had paused its recently announced $8 blue check subscription service, as fake accounts mushroomed and had said Twitter's sought-after blue check subscription service will be relaunched on Nov. 29.
Musk also tweeted that Twitter added 1.6 million users this past week, “another all-time high”.
Advertisers on Twitter, including big companies such as General Motors, Mondelez International, Volkswagen AG, have paused advertising on the platform, as they grapple with the new boss.
Hundreds of Twitter employees have also been estimated to have quit last week, following a Thursday deadline by Musk that staffers sign up for “long hours at high intensity,” or leave.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Musk says Twitter to hold off relaunch of Blue Verified service
Twitter’s new owner tweets the $8 subscription service will be paused until ‘there is high confidence of stopping impersonation’
Twitter’s new owner Elon Musk said on Monday the social media company is holding off the relaunch of its blue check subscription service, a delay from his initial tentative timeline to bring back the service on the platform.
“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk said in a tweet. “Will probably use different colour check for organisations than individuals.”
The coveted blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.
But a subscription option, open to anyone prepared to pay, was rolled out earlier in November to help Twitter grow revenue as Musk fights to retain advertisers.
Twitter had paused its recently announced $8 blue check subscription service, as fake accounts mushroomed and had said Twitter's sought-after blue check subscription service will be relaunched on Nov. 29.
Musk also tweeted that Twitter added 1.6 million users this past week, “another all-time high”.
Advertisers on Twitter, including big companies such as General Motors, Mondelez International, Volkswagen AG, have paused advertising on the platform, as they grapple with the new boss.
Hundreds of Twitter employees have also been estimated to have quit last week, following a Thursday deadline by Musk that staffers sign up for “long hours at high intensity,” or leave.
Reuters
JOHAN STEYN: Twitter: a flip-flop dance of mania
Trump gives Twitter a miss despite users voting to reactivate his account
Tesla director James Murdoch says Musk identified potential successor
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Related Articles
JOHAN STEYN: Twitter: a flip-flop dance of mania
Trump gives Twitter a miss despite users voting to reactivate his account
Tesla director James Murdoch says Musk identified potential successor
Musk tells staff to sign up to ‘hardcore’ Twitter or leave
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.