CASH flow is often a frustrating topic for business owners because bank statements rarely reflect the true financial standing of the business. Raizcorp academy manager Yasmeen Alli unpacks cash flow fundamentals with her guest, Gerda Herman, a small business financial expert. “Your bank account very rarely reflects the true financial standing of your business. Month end and account due dates seem to come so much quicker than client payments. This is one of the fundamentals that many business owners struggle with,” says Alli. Cash flow is not the complex process that many business owners deem it to be and it requires careful planning. “Take a good look at forecasts of all your key financial aspects. The budget if done with intent and proper research will help you to see when your business can expect to go through lean periods. This will either help you to up your sales during this time, cross sell products or use the time to work on your businesses internal mechanisms so that when th...

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