Lifestyle entrepreneurs/Parrots These entrepreneurs are also referred to as parrots because they’re all about being seen and heard and copy what everyone else is doing. “They tend to be all about what it looks like, they tend to be about what it sounds like. They want to grow their businesses but not too far outside their own personal comfort zones. In fact they prefer keeping it at levels where they are in complete control,” says Alli. The downside of such entrepreneurs is that they cannot grow their businesses beyond their own personal capacity, she says. This means if they don’t work, they don’t earn any money. The growth entrepreneur/Eagle These entrepreneurs are adept at spotting interesting opportunities. Eagles are willing to forgo the short-term rewards for long-term gains, says Alli. “They also see themselves as experts at what the company does rather than what they do. And each component of their business needs to be looked after. They’re much more interested in functions ...

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