YASMEEN Alli, academy manager at Raizcorp, takes us through the different types of personalities identified under Raizcorp’s archetypes. These are a collection of characteristics and common patterns that lead us to behave in a certain way in business.Understanding the different types of archetypes will help you look at your own characteristics in a non-defensive way, says Alli."Raizcorp archetypes were created to look specifically at entrepreneurial behaviours and the effect that they have on the business and the individual," she says.Alli points out six personality types identified by Raizcorp: 1. The struggling artistThe demand for this entrepreneur’s products is generally quite low.They refuse to change what they do and everything is eventually not for sale.They insist that no one understands the value of what they do.They will not go out to sell as a result of past failures.They blame external factors for their lack of success, but it is their inflexibility and stubbornness that...

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