STREET DOGS: Short selling is not easy
Nobody knows when a bubble is going to pop
I am not genetically engineered for shorting. The mania of markets can last quite a long time, and when you take into account the collateral needed, it doesn’t appeal to me. — Bruce Berkowitz
It’s a valuable strategic tool that allows you to profit on weak companies as well as strong ones, and in bad markets as well as good ones. But there is a caveat. You really have to understand what you’re doing because, what you’re betting against is a company that, quite often, is literally fighting for its survival. To maximise profits you need to get in when skies are blue, but then you need the storm clouds to arrive fairly quickly. It’s not easy. If you have any character flaws, you’ll find them when you start short selling. — Keith Fitz-Gerald..