Markus Jooste: The enigma of a genius betrayed by his greed
Steinhoff emerged as a devious African version of Enron, with CEO Markus Jooste pulling the strings
22 March 2024 - 15:00
By all accounts, Markus Jooste was a genius. An accounting maverick that attracted the attention of the Stellenbosch business scene early on — a crowd he would later betray — laughing all the way to the bank in the process.
Greed would undo the man who was at some point hailed as the brains behind “Africa’s Ikea” when Steinhoff went on an acquisition spree in the early 2000s...
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