Don’t let Covid-19 kill SA’s cultural sector and its economic value
Cultural and creative industries are being recognised for their contribution to GDP, job creation and innovation
Internationally, as well as in SA, the cultural and creative industries (CCIs) are increasingly being recognised for their economic as well as social and intrinsic values. Economic value — that is, the contribution of the creative economy to GDP, job creation and innovation — is a more recent addition to our understanding of the value of the CCIs.
Intrinsic values are those unique to arts and culture: their ability to entertain, delight and challenge us, to tell our stories in ways that make sense of our experiences and define our identity. Social values are related: the arts can help us understand each other, building social cohesion and pride in who we are, and help us appreciate diversity, rather than be threatened by it...
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