It’s been another sunny SA Christmas, with more fun-for-the-whole-family cinema releases for the holidays that do insanely well at the box office. In the US, holiday releases play out in the same, spend-crazy way. It’s a formula. It works. Like Black Friday and, well, Christmas. Everywhere.

For feature films, release dates are vital: if a filmmaker is lucky enough for their production flighted in theatres at a premium juncture of the year, such as the holidays, it should do well. Your film should “gross”...

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