Business purpose is essential with the new call for sustainability
In SA we are already seeing the impact of business purpose informing business strategy, for example, with SAB and Distell
If you think technology, robotics and the Fourth Industrial Revolution (4IR) are disrupters then you haven’t considered the mushrooming social revolution. As we recognise the complexities of the world around us and the opportunities the global market place presents, the only effective strategy for business is to embrace people and planet-focused change.
Contrary to popular belief, change is an opportunity that happens all the time and something humans are wired for and adept at handling. Sometimes change happens when we least expect it or when it is downright inconvenient, but we know how to make it work. More often than not, we welcome change and sometimes we even actively create it in order to grow and flourish...