Frontier markets are fertile ground for mobile payment platforms
With huge potential for earnings growth in Africa and emerging markets, mobile money businesses make for compelling investment opportunities
Frontier markets are typically economies where large-scale multinationals such as Heineken and British American Tobacco may have taken root, but familiar consumer brands such as Starbucks have yet to establish footprints.
While frontier markets are frequently viewed as high risk, it is becoming apparent that certain business models work far better in these than in developed economies, creating some interesting opportunities, one being mobile money. ..