INTERNATIONAL LAUNCH
Z4 M40i: A car to leave the nannies behind
With a back-to-basics approach and a weight-saving cloth roof, the Z4 M40i is a driving enthusiast’s car
Recently the Advertising Standards Authority (ASA) in the UK banned a trio of automotive ads. One was for the latest Ford Mustang in which the poet Dylan Thomas was quoted with the immortal lines, “Do not go gentle into that good night” and “Rage, rage against the dying of the light.” The idea was that you jump into a Mustang and shake off the boredom with a bit of a charge down the open road. All good, classic motoring stuff. The ASA didn’t think so, or rather the 12 complainants didn’t, who stated that the ads encouraged unsafe driving because they depicted driving as a way of relieving anger. They are probably all Toyota Prius drivers, they don’t get angry, they hug it out. While there are nannies out there who don’t believe the majority of us are grown-up enough to know right from wrong and who clearly want to tell everyone they can’t have a bit of fun, some carmakers are still producing cars for those who want to blast down an open road with the wind in their hair and a great p...
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