Ford has finally released full details of one of its bestselling nameplates, the Focus, which has over the years provided good value for money, technology, efficiency and, more importantly, driver enjoyment usually not found in this segment. With the new model, Ford says it is aiming to make the car even better than its predecessor by adopting something called a "human-centric" approach that will see the expansion of the model range. This will include the first Focus Active crossover variant, while the upmarket Vignale will also be offered although, like the Focus station wagon, the Vignale is not likely to make it to SA. The Focus features a Eurocentric inspired design with Volvo-esque headlights, hints of the Hyundai i30 viewed side on and a BMW style C-pillar. These, of course, are not bad attributes — in fact, quite the contrary. According to the company, the design represents a new direction for the model and the team was given free rein. "Our all-new Ford Focus is the pinnacle...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.