Sorbet chain boosts Brian Joffe’s Long4Life in year to February
Brian Joffe’s Long4Life says its Sorbet beauty and grooming business boosted profits in the year to end-February as the chain’s salons for male customers gained traction. Sorbet’s performance “exceeded expectations”, with annual revenue growing 19% to reach the R100m mark for the first time, Long4Life said. Trading profits from the brand rose 74%. The Sorbet business, which is comprised of salons, nail bars, dry bars, Sorbet Man and Candi & Co, operates 207 outlets in SA. “Interest from potential franchisees remains strong. Sorbet Man in particular exceeded growth expectations, with this offering now extended to 21 stores,” Long4Life said. Long4Life, whose brands also include Sportsmans Warehouse, Inhle Beverages and Chill Beverages, said group revenue in the year rose to R3.6bn from R884.8m in the prior 11 months. Profit after tax was R356m from R169.7m previously.
The company, which listed in 2017 and has not yet adopted a formal dividend policy, said it would not pay a divi...
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