Clover’s plans to cope with a penny-pinching ‘new reality’
The company lacks the market share and pricing power of a rival like AVI, but its long-life products are essential to SA's wellbeing
It’s a roller-coaster out there. Ask any company. But SA is its own worst enemy regarding creating a nonconducive business environment, as reflected in the recent World Bank poverty data. Whether it is a mean, median or mode, the statistics don’t bode well. Among emerging-market peers including Brics members Brazil and Russia, the beloved country is right down there with Namibia concerning per-capita calculations for poverty, unemployment and inequality. Ironically, this is one reason why Clover’s value-added long-life milk and juice products, and those dairy and fruit juice blends in between — for example, Tropika and Danao — are critical to SA’s wellbeing. These are a source of proteins, vitamins and minerals that can be stored without refrigeration for long periods. They cover low-margin milk products and value-added ranges, such as custards and yoghurts in no-fat, low-fat and full-fat varieties. The complexities of foods and beverages run deep and are subject to many internal an...