Bounty Brands, the acquisitive, fast-moving consumer goods conglomerate, has enticed the International Finance Corporation (IFC), a member of the World Bank Group, to become a strategic investor ahead of a listing in London and the JSE in April 2018. The IFC will invest $22m in Bounty, which spans food, personal care and home care in SA and central eastern Europe. Its best-known brands include food businesses Sonko (based in Poland); Risana and Liberty Select; fashion brand businesses Chappers Sports Direct; Footwear Trading and Musgrave Agencies as well as direct selling specialist Table Charm; cosmetic firms Cosmetix, Annique Health and Beauty; refuse bag manufacturer Tuffy and household cleaning products distributor Goldenmarc. Bounty is controlled by Cape Town-based investment house Coast2Coast, which is also the anchor investor of Ascendis, a healthcare conglomerate. Ascendis attracted the IFC as an investor ahead of its listing on the JSE in late 2013. Bounty CEO Stefan Rabe s...
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