Ice cream brand Baskin-Robbins sets up shop in Cape Town
Grand Parade Investments plans to open 50 stores over the next five years to feed the growing market in artisanal ice cream
Baskin-Robbins, the biggest premium ice-cream brand in the world, will be opening its doors in Cape Town on Friday. Grand Parade Investments (GPI), the owners of the franchise licence in SA, says over the next five years 50 stores will be opened. The local ice-cream market is experiencing a change. While it has been dominated by fast food franchises such as McDonald’s and Steers, as well as the frozen variety produced largely by Unilever and Nestlé, there is a growing trend towards artisanal ice cream. According to Insight Survey, the market research firm, top-rated outlets for artisanal creamy serve include Gema Trattoria in Johannesburg, The Creamery in Cape Town and Ballina Ice Cream in Durban.
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