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Ford CEO Jim Farley. Picture: REUTERS/BRENDAN MCDERMID
Ford CEO Jim Farley. Picture: REUTERS/BRENDAN MCDERMID

Detroit — Ford Motor CEO Jim Farley said on Tuesday the carmaker will need to build more components for electric vehicles (EVs) in its own factories so “everyone has a role” in the future.

EVs will require 40% less labour to build than combustion vehicles, Farley told a conference in Detroit sponsored by the Rainbow Push Coalition, a civil-rights group.

Farley told reporters on the sidelines of the conference that Ford was “going back ... to our model A”, when the company built many of the components for vehicles itself at the Rouge manufacturing complex in Dearborn, Michigan.

Bringing production of EV motors, batteries and other components in-house was necessary to preserve jobs and to be competitive, Farley said.

Tesla, the leading US EV maker, builds much of the hardware for its electric vehicles, including batteries. Tesla’s profit margins are now superior to Ford’s and many other established carmakers.

“We want to be number one,” Farley told the conference in Detroit.

Ford has begun building an EV manufacturing complex in western Tennessee called Blue Oval City. Farley said he “would be thrilled” if workers hired there decide to join a union. But that decision is up to the workers.

Ford and Detroit rivals General Motors and Stellantis begin contract talks with the United Auto Workers (UAW) next year. The changes driven by the shift to electrification will be central to those negotiations. The UAW’s president, Ray Curry, has said he wants workers at new US EV operations, including joint venture battery plants, to be organised without the process of secret ballot votes.

“Next year’s negotiations will be hugely important for all stakeholders,” Farley said.

Farley has brought in a number of executives from outside the motor industry to lead electrification and software development efforts. But he said Ford must do a better job of developing managers from within its ranks.

“We can’t keep hiring from outside,” he said.

Reuters 

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