EasyEquities owner Purple aims at 1-million users ‘sweet spot’
11 April 2022 - 14:33
UPDATED 11 April 2022 - 19:12
EasyEquities, the trading platform that has endeared itself to retail investors during the Covid-19 pandemic, hopes to raise its active client base to 1-million by the end of the financial year in August from the existing 720,000 retail investors who are managing more than 966,000 investment accounts.
At the “current acquisition rate, we will hit the million active accounts by the end of May. We should be celebrating that milestone, but the magic number for me is the [acquisition] of a million unique investors,” Purple Group CEO Charles Savage said during the interview with Business Day...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.