Behaviour-driven insurer Discovery has taken its competitor Liberty to court over the latter’s decision to reward customers who are taking care of their health by participating in a number of wellness programmes, including Vitality.

Even though Liberty recognises a number of wellness programmes as its tool to gauge its clients’ well-being and thus their eligibility for rewards, Discovery is the only company that has taken enough offence to launch a legal challenge. It’s not difficult to understand why.

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