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A tug-of-war is brewing between two of the country’s largest insurers, Liberty and Discovery, over accusations that Liberty has infringed Vitality's copyrights, while the Standard Bank-owned insurer says it is just a ploy to limit competition.

Liberty CEO David Munro said during the presentation of the insurer’s results on Thursday that Discovery has taken it to court over Liberty’s recently launched wellness bonus benefit, saying it has infringed its Vitality trademark and alleged that it has launched unlawful competition...

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