Harley-Davidson roars into used-bike market
Second-hand bikes seem to be the best way to introduce youngsters to the brand
08 March 2021 - 16:04
Chicago — Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.
The Milwaukee-based company plans to roll out a certified pre-owned bike programme, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin “entry-level” new models...
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