Spotify steps up podcast push with purchase of Megaphone
Megaphone connects podcast publishers such as Vox and ESPN with networks of advertisers
10 November 2020 - 20:15
Spotify Technology has agreed to acquire Megaphone, which creates tools for podcast advertisers, in a deal that values the acquisition at $235m.
Founded by the online news company Slate, Megaphone connects podcast publishers such as Vox and ESPN with networks of advertisers. Spotify will use Megaphone’s network and tools to offer its advertising technology to thousands of additional podcasts...
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