Toymaker Hasbro to buy Entertainment One and Peppa Pig
Hasbro has been a driving force in turning toy properties such as Transformers into entertainment, but until now it has mostly had to license its characters to studios to make films
23 August 2019 - 13:56
New York/Los Angeles — After years of longing, Hasbro can finally call itself a full-fledged entertainment company.
The toymaker agreed to spend $4bn to buy Entertainment One, a small studio adept at making movies, television shows, animation and music. It’s also getting some children’s brands, such as Peppa Pig, that will help its quest to expand into foreign markets like China. It’s the toymaker’s biggest deal ever, according to data compiled by Bloomberg...
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