The reinvention of Lego
Toy companies are having to rethink their strategy to remain relevant in a tech-driven world. It’s no easy game
Children today seem to spend their lives glued to some screen or another, rebelling against the age-old belief that childhood should be about physical play, imbued with imagination.
But besides the lack of scraped knees — and probable decrease in iodine sales — the manifestations of this shift are most clear in the increasingly diverse avenues toy companies are pursuing to stay relevant...