New York — The demise of Toys ‘R’ Us in the US has left billions of dollars in sales up for grabs and Party City is going after that gaping hole. Party City plans to operate 50 pop-up toy stores from September, possibly in former locations of the defunct chain, executives say. The assortment will include top brands from Hasbro and Mattel and plenty of Santa suits and stockings for Christmas. Party City is adding more toys to its website as part of a push into the category. If the pop-up pilot goes well, the company could expand the format in 2019. "There have been years and years of a stand-alone toy store that is now gone," said Ryan Vero, Party City’s retail president. "Customers are going to be looking for something to fill that void, and we intend to do that." One of the big questions since Toys ‘R’ Us began liquidating its US business earlier in 2018 was which retailers would go after its customers. So far there have been few signs that other major outlets for toys, such as Wal...
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