China’s Mengniu and Coca-Cola sign Olympic sponsorship deal
Deal makes Coca-Cola the longest-ever Olympic sponsor
24 June 2019 - 19:43
Lausanne — China Mengniu Dairy and Coca-Cola have signed a multiyear global Olympic deal as joint beverages and dairy sponsors starting from 2021 until 2032, the International Olympic Committee (IOC) said on Monday.
While some reports put a $3bn price tag on the agreement, there were no financial details available and both Coca-Cola CEO James Quincey and Mengniu CEO Jeffrey Lu refused to comment on the size of the deal...
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