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Nike was once again awarded the Uber Cool Overall winner at the 15th Sunday Times Gen Next Awards, held in Sandton. It is the fifth year in succession that Nike has maintained the top spot in the survey, which was conducted by HDI Youth Consultancy. The company polls more than 7,000 SA young people between the ages of 8 and 23 about what they find on-trend and aspirational.

Nike was also awarded Coolest Clothing Brand and the Coolest Footwear Brand prizes, and continues to hold the top spot in the Coolest Brand Slogan category...

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