Tencent is plumbing mobile gaming markets worldwide
The internet and gaming giant is rolling out Call of Duty Mobile to the rest of the world as the Chinese market clamps down on violent content
Hong Kong — Internet and gaming giant Tencent Holdings plans to roll out marquee title Call of Duty Mobile to markets from the US and Europe to Latin America, accelerating efforts to plumb new avenues of growth as uncertainty grips its Chinese home market.
The world’s largest game developer plans to tap the marketing and distribution network it built when rolling out hack-and-slash hit Arena of Valor. Tencent now plans to expand that team by hiring more developers abroad, and also explore other genres to target international gaming aficionados, said Palo Alto-based Vincent Gao, overseas marketing director for Tencent’s TiMi Studio Group and Arena of Valor...