Willie Nelson’s marijuana brand to light up Toronto bourse, says insider
US firm LivWell Enlightened Health joins the rush to Canada to list pot product companies, and has a side deal to ensure perpetual distribution rights to Willie’s Reserve
Calgary — One of Colorado’s largest recreational pot companies is planning to take Willie Nelson’s marijuana brand to Canada and go public in Toronto, according to people familiar with the matter. LivWell Enlightened Health is planning a series of deals that include taking over management of a Calgary-based cannabis firm and a reverse takeover of investment company Target Capital, said the people, who asked to not be identified because the matter is not public. It is also changing its name to LivWell International and striking a side deal that will give it perpetual distribution rights in Canada to Willie’s Reserve, the US country singer’s namesake marijuana brand, they said. The transactions could be announced later on Monday. LivWell is expected to have an enterprise value of about C$300m ($228m) after going public, they said. The Denver-based company has about 500 employees and generates about $80m in annual sales from marijuana growing, processing and retailing, according to its...
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