Dagga-infused drinks are on the way
Marijuana producers are betting that an increasing number of people would rather pour a drink infused with pot
Winnipeg — Marijuana producers are increasingly looking to beverages as products that consumers might buy more of if infused with cannabis. Green Organic Dutchman Holdings plans to develop a product-testing and manufacturing centre to explore using cannabis in everything from iced teas, juices and sports drinks, the company said on Wednesday. That is just the latest move by pot producers to get a footing in beverages. While Canada has yet to pass the legislation that will make some forms of recreational marijuana legal in 2018, including dried bud for smoking, firms are already jockeying for position in the potentially lucrative beverage market. Although edible products such as sweets, beverages, ice cream and baked goods will not be legal for at least another year, there has been an "explosion of interest" in them, and six out of 10 consumers will probably choose to consume them, according to a June 5 report from Deloitte. "Many consumers are used to drinking intoxicants as it is m...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.