More than 20% of young adults who stream shows, such as Game of Thrones or Stranger Things, borrow passwords from people who do not live with them, according to a Reuters/Ipsos poll, a finding that suggests media companies are missing out on significant revenue as digital viewership explodes. Of viewers aged 18 to 24, 21% of streaming viewers said they had accessed at least one digital video service, such as Netflix, HBO Now or Hulu, by using log-in credentials from someone outside their household at some time. Overall, 12% of adults said they did the same thing. Subscription revenue is likely to come under scrutiny starting next week when TV industry players begin reporting quarterly earnings. Netflix, the dominant streaming service, releases its results on Monday. Up to now, Netflix and other streaming networks have accepted some password-sharing, but they may face pressure from investors to change course if new sign-ups slow substantially, Wall Street analysts said. Revenue growt...
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