Hong Kong — Tencent Holdings, China’s largest social media and gaming company, agreed on Wednesday to feature its video content on the smart TVs of China’s biggest television maker TCL Corporation to expand its content dominance from mobile phones to living rooms. Under an agreement announced on Wednesday which followed Tencent’s capital injection into a TCL unit, Tencent will pre-load its entertainment content onto TCL’s internet-connected, or smart, TVs, which feature voice control and customised search recommendations. On Monday, Tencent agreed to invest 450-million yuan ($66.18m) in TCL subsidiary Shenzhen Thunderbird Network Technology, making Tencent the second-largest shareholder with a 16.67% stake in the subsidiary behind TCL’s FFALCON brand internet TVs. This is Tencent’s second investment in smart TVs in a month. On June 6, it invested 300-million yuan for a 7.71% stake in Coocaa, a smart TV subsidiary of TCL competitor Skyworth Digital Holdings. TCL shipped 20-million LC...
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