HEATED TOBACCO DEVICE
Japan Tobacco lags behind foreign competitor
London — The capacity constraints that have dogged the domestic launch of Japan Tobacco’s heated tobacco device will take sometime to resolve, according to a company executive, handing a further boost to Philip Morris International in the world’s most advanced market for next-generation tobacco products. Japan Tobacco underestimated the level of demand for its Ploom Tech device since releasing the product in March in its home market, Yasuhiro Nakajima, vice-president of emerging products, said. The cigarette maker is spending tens of billions of yen to relieve the capacity constraints that are preventing it from selling Ploom Tech nationwide.
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