MR PRICE shares crashed as much as 18% in late trade on Wednesday, wiping off about R10bn of the company’s market value, as the retailer warned of a potential drop in its half-year profit.In its trading update for the 18 weeks ended August 6, Mr Price recorded growth of just 1% in total sales from a year-earlier period. Comparable sales dropped 2%.Mr Price attributed the disappointing sales numbers on the unseasonally warm weather at the start of winter and higher prices as a result of the weaker rand."There has also been a fundamental shift in consumer spending in SA, with higher unemployment and low economic growth significantly damping consumer confidence and spending," it said in a statement.The retailer said while all divisions were under pressure in this environment, the apparel businesses were the most affectedCash sales were up 2.8% and credit sales were 6.6% lower than the corresponding period.The slump in the stock weighed heavily on the retail sector, with The Foschini Gr...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.