NOT many people live in the place that holds all their childhood memories. Nikki Friedman, MD of Môreson Family Winery in Franschhoek, says she is lucky to be one of them."Now is a nostalgic time for me," she says. "I have three-year-old twins. And watching them at an age when I was first introduced to this place makes me understand why I love it as much as I do."This almost didn’t happen. About five years ago, a change in management nearly resulted in her family losing the farm. After a conversation with her parents and three siblings, it was decided she’d take over."I’d never run a farm," Friedman laughs. "Yes, I grew up on a farm. Yes, I loved farming and I’d been at the dinner table when farming or business was being discussed. But could I do it?"At the time, Friedman ran her own company as a copywriter, building stories for luxury brands. Those skills are needed in her new role."One of my biggest disappointments when working on other people’s brands was the dilution of a concep...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.