One of Markus Jooste’s business initiatives — the renaming of the famous Epsom Hill as Poundland Hill at the Investec Derby Festival — has been scuppered by Britain’s The Jockey Club, which has stepped in to cancel the deal. Business Day reported in 2017 that after negotiations with The Jockey Club and Epsom executives the hill would carry the name Poundland, a UK retailer taken over by Steinhoff International. Members of the public wanting access to the hill for the Derby festival simply had to spend one pound at one of Poundland’s stores. At the time, Jooste quipped: "Just call me the Robin Hood of Epsom." No one can deny it was a smart advertising move aimed at making the public more aware of Poundland stores. In a statement, Epsom GM Simon Durrant said: "Due to the widely reported issues concerning Steinhoff International, we have mutually agreed that Poundland, one of its brands, will not be involved with The Hill at the Investec Derby Festival in June. "In future the famous Hi...

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